As a way to generate some hype for a rebrand, these countdown clips were created to post on the @WEVillages Instagram account in the days leading up to the rebrand launch announcement.

Each number includes a specific icon: a star for Education, a water droplet for Water, a heart for Health, a leaf for food, and a key for Opportunity. The icons, which are representative of WE’s Pillars of Impact, were used in the countdowns as a way to give the audience a sneak peak into the simplified rebrand.

Job: WE Villages Instagram
Year: 2016
Format: After Effects, Illustrator