As a part of my thesis project of repurposing political figures as celebrity figures, I planned to do an Elizabeth May project. I originally had ideas of a gardening set, or something outdoorsy. After the idea of skin care came up, I thought about it more and more, and Elizabeth May Skincare was born. I wanted a clever product line name, and after joking about Greenwashing, I had my eureka moment: call the product line GreenWash! From there, I went straight into packaging designs, producing multiple different layouts to see which one was the most attractive and suitable for an organic skin care line.
On the surface, GreenWash looks to be an ideal product, but on closer inspection, there are some quirks that may deter consumers despite the clean, green, blemish fighting machine within. On the front of the label, GreenWash is just another all natural product, but if you dive deeper, the back ingredients list reveals all: salmon sperm, bee venom, sheep placenta, bird excrement, whale vomit, and snail slime just to name a few. Elizabeth May Skincare may think these natural ingredients are fresh and innovative, but consumers will think twice about putting GreenWash anywhere near their faces.